Welcome to the LERN Market Segment/Best Customer Tool

20% of your customers generate 80% of your business and all of your operating margin. A segment is a cluster of customers with similar demographics and similar interests. You want to segment your market because you serve some, but not all demographic groups. With the LERN Market Segment/Best Customer Tool, you can distinguish or differentiate your various audiences. The analysis allows you to build separate demographic profiles, so you can deliver different products, possibly with different promotions to your primary market segments.

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